Case Study

Betterhomes

A responsive website for one of the region's most recognised and respected real estate brands.

Case Studies Betterhomes
Client
Betterhomes
Location
Dubai, UAE
Services delivered
Product Design Lead Generation Conversion Optimisation Information Architecture Responsive Design

Betterhomes needed a website that matched the scale of their database, team, and reputation.

The challenge

Established in 1986, Betterhomes is one of the region's most recognised real estate brands, with 400+ certified consultants, an extensive property database, a magazine, and a network of offices and franchises.

They needed a responsive website that connected people to opportunities locally and globally, across a vast inventory.

My approach

I designed a responsive website built around discovery — making it easy to search a large property database, surface opportunities, and connect with consultants.

The structure prioritised clarity and speed across residential, commercial, management, and off-plan offerings.

A responsive, discovery-led website built for Betterhomes' scale.

The design handled a large and varied property database without overwhelming users — clear search, browsing, and enquiry paths spanning sales, rentals, property management, and off-plan.

Consistent, responsive layouts reinforced Betterhomes' standing as a regional market leader.

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Projects shown include live work, pitch deliverables, and design produced as part of embedded or collaborative engagements. Some work was completed as part of a wider team. Deliverables reflect the scope and direction at the time of engagement — the live experience may have since changed, launched in a different form, or not proceeded to production. All brand assets and trademarks shown remain the property of their respective owners and are displayed here for portfolio reference only.

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